- MediaVerse Press Release
KHAYYAM SIDDIQI ADDRESSES ON REPUTATION MANAGEMENT
In The Age of AI at Karachi University
MediaVerse Press Release
The Department of Mass Communication, University of Karachi, welcomed back one of its distinguished alumni, Mr. Khayyam Siddiqi, for an insightful guest lecture on “Reputation Management in the Age of Augmented Intelligence.”
A graduate of the batch of 2007, Mr. Siddiqi has built an impressive career in the communications industry and currently serves as Head of Communications—JazzCash and Group DO1440 Comms Lead—VEON. His extensive expertise in corporate communications, digital transformation, and reputation management made his session an invaluable learning opportunity for students and faculty alike.
During the lecture, Mr. Siddiqi shed light on the evolving landscape of reputation management, emphasizing the role of augmented intelligence in shaping brand narratives, mitigating crises, and fostering trust in the digital era. He discussed real-world case studies, offering students a practical understanding of how AI-driven tools are revolutionizing corporate communications and public perception management.
The session concluded with an engaging Q&A, where students explored strategies to navigate the complexities of digital reputation in an AI-powered world.
The Department of Mass Communication expressed its gratitude to Mr. Khayyam Siddiqi for returning to his alma mater to share his insights, inspiring the next generation of media and communication professionals.
MediaVerse, the student-led platform of the department, proudly concluded such a marking, another step toward students with practical career skills.
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