Huma Mobin had a very typical childhood for a Pakistani girl growing up in the 1990s. Finding true love was her inspiration; if you were to ask her what motivated her, that would be the only thing on her mind.
Since her father worked for Pakistan Railways as an employee of the government, they traveled a great deal, which allowed her to see almost every facet of the local culture. Huma’s grandmother and she stayed in Karachi for a long time, since they couldn’t compromise on education, and Karachi had the best schools at the time. After her elementary education was arranged, they moved permanently to Lahore. In Lahore, she met her husband, received the greatest education, and belonged to the most fantastic social group.
Huma Mobin once received acceptance to one of the oldest national colleges of art. Her strange beliefs were shared by like-minded people at the National College of Arts (NCA), giving her the impression that she had finally found her place. NCA’s culture further cultivates a willingness to explore new things and push boundaries. After college, she took a year off to try her hand at various careers, including media management, copywriting, creative arts, and graphic designing. Through her experiments, she found her true calling: the creative arts. She creates content alongside her artistic pursuits.
Huma is 36 years old and has two daughters. She decided to pursue a career in advertising and has been employed in the field for almost 14 years and received over 300 international awards! She is currently the most well-regarded creative director in Pakistan and the most honored creative director as of 2020. One of the most prominent honors in the Middle East and North Africa (MENA) region’s advertising and creative communications sector, the Dubai Lynx Award was given to Huma Mobin in 2017.
The Dubai Lynx Awards honor exceptional work in creative domains like marketing, digital content, and advertising, showcasing memorable and imaginative campaigns. She got selected for Cannes Lions See It Be It Program 2023, a program aimed to empower female creatives from around the world. Out of 100s of applicants only 16 deserving female creatives are selected and invited to come for this program held in Cannes.
“She is the woman who went alone on her honeymoon!”
Huma had planned a trip to Greece with her husband, Arsalaan Sever, but Arsalaan was unable to go because of specific visa complications. She thought about postponing the trip for a while, but she decided to go since the holiday was already paid for.
When she sent photos from Greece, showing how much she missed her partner. What initially seemed like a dire situation turned amusing as her posts went viral when she raised an arm in the air and made a crying face. She believes that because she spent a week trending on Twitter and became the most sought-after person on Google for a week, it’s what led to her success.
Huma talks a lot about mental health on social media. Though she has noticed that many other individuals benefit from social media, she also recognizes its negative effects. For instance, she didn’t use many social networking sites in 2022 because she was going through an extremely trying moment.
She has come to realize that many of them are dealing with far more serious concerns than hers, so, she continues to help others who are struggling with mental health issues.
She also works as a freelancer, and she claims that finding time for it is really challenging. Payment concerns exist though her partner takes care of them. In this line of work, independence is crucial, even when serving tea to clients. To handle them, you ought to have artwork.
“As a creative leader, I have learned that you should be fearless and full of ideas. Go ahead and try new things. Choose the employers who appreciate you!”
“I believe that all of you have the ability to completely transform this nation. You all don’t realize how strong you are; you can unite and make demands for improvement. Get out and fight for your rights if things are not going your way. You are free; you are really changeable.”
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